To some, fall is the most wonderful season of all. Why? It’s football season. How could a crisp, cool fall afternoon at The Big House watching Maize and Blue take the field get any better? A victory for one; add in tailgating action that benefits the Cancer Support Community of Greater Ann Arbor, and it’s a winning combination.
CSC Ann Arbor is a nonprofit organization that is part of a national network dedicated to ensuring that all people impacted by cancer are empowered by knowledge, strengthened by action, and sustained by community. Game Day Charity Beer Garden is one of many fundraising events that support the programs they offer to cancer victims and their families.
“It’s a casual and festive event and a safe, family-friendly environment,” says Bonnie Dockham, CSC’s executive director and founding program director. “It’s a privilege to do something that gets the community excited while helping a great cause. There are 15.5 million people living with cancer in the U.S., so many of us are personally touched. We wanted to do something light-hearted and fun to support something that can be difficult.”
The Charity Beer Garden features TVs and a sound system, making it a great place to sit-back, relax, and enjoy the game if guests don’t have tickets. Additionally, there are bathrooms and a covered space making it comfortable for all and lawn games for the whole family to enjoy.
The Charity Beer Garden began when Slows Bar BQ decided they wanted to partner with a local nonprofit in Ann Arbor on game days. The Slows-To-Go food truck rents property less than 500 feet away from the stadium. To enhance consumer experience, while supporting a worthwhile cause, they reached out to CSC of Greater Ann Arbor to host a beer garden on the same property to fundraise. Martin Vloet, owner of the property, donates the space to CSC.
“Slows reached out to us and we thought it was a great opportunity to generate awareness and raise funds. It’s been very well-received by the community,” says Dockham. “We cannot say enough about Slows generosity, it’s a really great partnership.”
Slows Bar BQ and Marconi’s Pizza provide the food. Additionally, a wide selection of craft beer is available for purchase from a variety of sponsors. A different brewery sponsors the beer garden each week in what’s known as “Tap Takeover”, according to Dockham. The breweries committed to sponsorship this season are: Ballast Point Brewing Company, Dogfish Head Brewery, Lagunitas Brewing Company, North Coast Brewing Company, Short’s Brewing Company and Wolverine State Brewing Co.
Pints of craft beer are $6 and 100 percent of beer sale proceeds go towards supporting local CSC programming.
Entry into the Charity Beer Garden is free and no prior reservations are required. For VIP reserved seating, contact firstname.lastname@example.org or email@example.com. This event is held at 327 E. Hoover Ave. and begins two hours prior to kick-off. For night games, festivities begin as early as noon.
Fabulous proximity to the stadium, a fun, light-hearted atmosphere and a priceless moment of watching the marching band walk into the stadium from the beer garden location are all positive comments Dockham received last year from attendees.
“People who attended felt really good about purchasing a beer knowing it’s going to a great cause,” she says.
Add to the game day experience this fall by tailgating in support of Cancer Support Community of Greater Ann Arbor.
The Cancer Support Community of Greater Ann Arbor provides professionally facilitated support groups, healthy lifestyle programs, educational workshops and social activities to those diagnosed with cancer and their families.
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