By Walter Kraft / EMU
YPSILANTI — One of the most well-known lawns in the entertainment industry is about to get a new name. The new Eastern Michigan University Lawn at Pine Knob Music Theatre presented by Proud Partners United Wholesale Mortgage, Trinity Health and Ally will greet guests to the acclaimed amphitheater this summer.
“We’re excited to partner with Pine Knob Music Theatre – one of the most iconic brands in the music and performance industry,” said Walter Kraft, vice president for communications at Eastern Michigan University. “Pine Knob’s success as an outdoor music venue is second to none and we’re thrilled to associate our University with the rich history of a music theatre that in 2022 was ranked No. 1 in the world in a ranking of the top 100 amphitheaters.”
In addition to the naming of the lawn, the collaboration also features videos and animations that will be displayed on the digital screens inside Pine Knob Music Theatre. “This is an opportunity to share important academic attributes of Eastern with a wider audience,” said Kraft. “These include high academic rankings, as well as the University’s newly renovated engineering and technology campus, science complex, residence halls, dining spaces and recreational center.”
“Summer in Michigan is synonymous with sitting on the lawn at Pine Knob Music Theatre, singing along with your favorite artist or band,” said Howard Handler, President of 313 Presents. “We are proud to expand our partnership with Eastern Michigan University, the second-oldest public institution in Michigan, to include the lawn entitlement at Pine Knob Music Theatre and look forward to providing an amazing experience to our guests this season.”
About Eastern Michigan University
Founded in 1849, Eastern is the second oldest public university in Michigan. It currently serves more than 14,000 students pursuing undergraduate, graduate, specialist, doctoral and certificate degrees in the arts, sciences and professions. In all, more than 300 majors, minors and concentrations are delivered through the University’s Colleges of Arts and Sciences; Business; Education; Engineering and Technology; Health and Human Services; and its graduate school. National publications regularly recognize EMU for its excellence, diversity, and commitment to applied education. Visit the University’s rankings and points of pride websites to learn more. For more information about Eastern Michigan University, visit the University’s website. To stay up to date on University news, activities and announcements, visit EMU Today.
About 313 Presents
313 Presents is Detroit’s premier live entertainment company. Inspired by the soul of Detroit, 313 Presents promotes and produces concerts, theatrical productions, sporting events and family shows at six world-class venues across southeast Michigan including Little Caesars Arena, the historic Fox Theatre featuring Proud Partner Comerica Bank, Comerica Park, Pine Knob Music Theatre Presented by Proud Partners United Wholesale Mortgage, Trinity Health and Ally, Meadow Brook Amphitheatre and Michigan Lottery Amphitheatre. Headquartered in The District Detroit, 313 Presents is a joint venture between Ilitch Sports + Entertainment and Pistons Sports & Entertainment. For additional information, visit 313Presents.com.
